The Internet-aphorisms as simulacrum and a precedent genre
Internet aphorisms are considered as unique phenomena of virtual communication. The definition of the Internet aphorism, which is understood as a kind of small-format text that is characteristic of modern media. It is focused on the distinction between aphorisms and online aphorisms. It is specified that the distinctive features of the Internet aphorism are due to their interrelation with the cultural and value spheres of a man, and, as a consequence, its national marking, speed and quantity of its appearance, which indicates both the temporary nature of this genre form and the dynamic of its life cycle.
It is commented on the question of the authorship of these entities, which is in opposition to author specified – author unknown. It has been found that aphorism on the Internet is created without a linguistic context, but always functions as part of cultural, social and individual contexts. Internet aphorism, which is created, perceived and widespread by people, reflects their views and mentality, and can be regarded as an expression of that part of the philosophical system that is always bound to the individual value system of man.
The Internet aphorism is a polycodic or creolised text that distinguishes it significantly from the aphorism genre. It is also suggested to consider the Internet aphorism as a simulacrum and a precedent genre. Internet aphorism as a precedent genre correlates with an aphorism in form, but its content lacks intellectual depth. At the same time, it is a simulacrum because it is built on the asymmetry between the expression plane and the content plane. In addition, the Internet aphorisms are differentiated according to its gender specificity.
As a conclusion, it is stated that the Internet aphorisms are a new independent phenomenon of virtual communication with their unique characteristics and inter-genre specificity of simulacrum and precedent text.
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