Hyperconcept CONVERT TO CHRISTIANITY Reconstruction in English, German and Ukrainian Texts of Religious Popular Discourse

  • О. О. Cherkhava Kyiv National Linguistic University
Keywords: religious popular discourse, hyperconcept, metaphoric concept, informative text, agitational text

Abstract

The article covered the hyperconcept CONVERT TO CHRISTIANITY reconstruction in English, German, Ukrainian informative and agitational texts of religious popular discourse. This mental construction has been established through the profiling of Biblical quotations transposed in the religious popular discourse texts of informative (identified four types) and agitational character (identified nine types) according to the mechanisms of Biblical knowledge metaphorization. It has been proven that the informative texts sense implicitly stimulates the recipient to have inner mindset about own life (without a mediator). The agitational texts have the same elements and constructions, but are open-ended or have a rhetorical questions stimulating the recipient to contact the religious organization (the mediator).The kernel of this hyperconcept presents the concept RIGHTEOUS LIFE with subordinated concepts FOLLOWING CHRIST, BEING NOT INDIFFERENT, REPENT, PURIFICATION, REQUEST (ASK), STRENGTH FORMING, GRATITUDE (THANK), that form dominant or optional senses in informative and agitational texts of religious popular discourse representing figurative and evaluative hyperconcept zone. In English and German Religious Magazine texts and Religious Calendar Guides the metaphoric concept STRENGTH FORMING dominates, whereas in the Ukrainian variants – the concept REQUEST; in the International Religious Festival Booklet – the concept FOLLOWING CHRIST, in the texts of Religious Synod Meeting Booklet – the concept BEING NOT INDIFFERENT – in English, German and Ukrainian languages. In agitational texts the dominant metaphoric senses are not revealed. Nevertheless, English text environment provides more concise representation of every sense (reflecting author’s individuality) or hierarchical fusion of different variant senses, German – determined conception with highly represented author-text-creator, Ukrainian – national symbols priority with mercy, ask or call to unite verbal depiction.

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Illustrative Material

Aгіт-листи / Prop-Leaf / Agit-Blatt:

Releaseinternational. Retrieved from http://www.releaseinternational.org

Religious and Organizations Leaflets Templates. Retrieved from http://www.stocklayouts.com/Templates/Leaflet/Religious-Organizations/Template-Design-Library.aspx

Relihiyna produktsiya [Religious products]. Retrieved from http://www.blagoslovennya.org.



Aгіт-плакати / Prop-Poster / Agit-Plakat:

Relihiyna produktsiya [Religious products]. Retrieved from http://www.dyvensvit.org.

Christlische Poster und Plakate Verlag am Birnbach [Christian posters and posters Verlag am Birnbach]. Retrieved from https://www.verlagambirnbach.de/christliche-Poster/?module=getCategoryContent&row0=product&filter0=Poster

Etsy. Retrieved from https://www.etsy.com/listing/245392614/scripture-notepad-christian-stationery



Aгіт-брошури / Prop-Brochure / Agit-Broschüre:

Broshury sluzhinnya “Khlib nash nasushnyy” [Brochures of service “Our bread is dry”]. Seriya “Pohlyad vhlyb”. Retrieved from https://ukrainian-odb.org/ld/

Bibel und Schriftenmission. Verbreitung der Heiligen Schrift Broschüre [Bible and scripture mission. Spread the Scripture booklet]. Retrieved from https://www.vdhs.de/index.php?shop.cat.187

Free In Design brochure templates for Christian church and travel agency. Retrieved from https://www.pinterest.com/pin/564638872001575845/

Religious and Organizations Brochure Templates. Retrieved from http://www.stocklayouts.com/Templates/Brochure/Religious-Organizations/Template-Design-Library.aspx



Aгіт-буклети / Prop-Booklet (Prop-Pamphlet) / Agit-Blättchen:

Khristianskiye molodezhnyye buklety [Christian Youth Booklets]. Retrieved from https://sokrsokr.net/hristianskie-molodezhnyie-bukletyi-2/

Gospel Tracts and Evangelism Booklets. Retrieved from https://www.christianbook.com/page/church-supplies/tracts

Planetshaker. Retrieved from https://planetshaker.de/christliche-flyer-traktate-und-broschueren-woher-bekomme-ich-gutes-material-zum-weitergeben/



Aгіт-листівки / Prop-Leaflet (Fold-Out Leaflet) / Agit-Flugblatt:

Barvy [Colours]. Retrieved from https://barvu.prom.ua/g223923-listvkivdkritki

Church leaflet Templates. Retrieved from http://www.stocklayouts.com/Templates/Leaflet/Religious-Organizations/Church/Template-Design-Library.aspx

Flugblatt [Leaflet]. Retrieved from http://www.flugblatt.de



Aгіт-флаєри / Prop-Flyer / Flyeralarm:

Druk flayeriv “MAKROS” [Print flyers “MACROS”]. Retrieved from http://www.macros.com.ua/proof/flyer-961

Bibel und Schriftenmission. Verbreitung der Heiligen Schrift Flyer [Bible and scripture mission. Spread of Scripture Flyer]. Retrieved from https://www.vdhs.de/index.php?shop.cat.187

Religious and Organizations Leaflets Templates. Retrieved from http://www.stocklayouts.com/Templates/Flyer/Religious-Organizations/Template-Design-Library.aspx



Kишеньковий календар / Pocket Callendar / der Taschen Kalander:

Exodus Christian Web Design & Graphics Studio. Retrieved from: http://www.exodusdesign.com



Зовнішні агіт-надписи / Outside Prop-Text / Äußere Inschrift:

The History of GodSpeaks. Retrieved from https://godspeaks.com/about/history-of godspeaks/

Spektrum. Retrieved from https://issuu.com/ideaspektrumschweiz/docs/1047_ideaspektrum_epaper



Агіт-буклети-молитовники / Prop-Prayer-Booklet / Agit-Blättchen-Gebetbuch:

Buklety-molytovnyky [Booklet-prayer books]. Retrieved from http://sober-way-of-life.org.ua

Molytovnyk bortsya za hidnist. Pyat krokiv do zdobuttya dukhovnoyi peremohy v Ukrayini [The prayer leader is a dignity fighter. Five Steps To Achieving A Spiritual Victory In Ukraine]. Retrieved from http://blagoslovennya.оrg.

СatholiCity. Retrieved from http://www.catholicity.com/booklets/prayer.html

Geiger A., Güdemann M., Joël M., Freund J., Levy M. A. (1894). Hanna: Gebet- und Andachtsbuch für israelitische Mädchen und Frauen [Hanna: Prayer and devotional book for Israelite girls and women]. Wilhelm Jacobsohn u. Comp. 313.

Reabilitacia. Retrieved from http://www.reabilitacia.org



Тексти структурно-клішованих календарних релігійних путівників / Religious Callendar Guides:

Відривний релігійний календар / Tear-Off Callendar / der Abreißkalender:

Vidryvnyy “Pravoslavnyy kalendar 2014” [Breaking “Orthodox Calendar 2014”] (2014). Ternopil: TzOV “Vyd-vo “Diana plyus knyhy”. 384.

Vidryvnyy kalendar “Z viroyu v dushi 2014” [Breaking calendar “With faith in the soul of 2014”] (2013). K.: Vyd-vo “Presa Ukrayiny”. 413.

Sonne und Schild Evangelische Tagesabreißkalender 2017 [Sun and shield. Protestant day tear calender] (2016). Leipzig: Evangelische Verlagsanstalt. 800.



Книга для духовного читання / Andachtsbuch:

Andachtsbuch-2012. 2012. Retrieved from https://www.booklooker.de/[...].

Das Buch Der Wahrheit [The Book of Truth]. Retrieved from http://www.dasbuchderwahrheit.de

Literatur für ein Leben mit Zukunft! Advent-Verlag Lüneburg! Andachtsbuch 2012 [Literature for a life with a future! Advent-Verlag Lüneburg! Devotional Book 2012]. Retrieved from http://www.advent-verlag.de/cms/cms/upload/[...].



Біблійні обітниці (щодня або 365) / Daily Bible Promises

(та адаптована сучасна версія

IPhone Bible Promises For Every Day):

Daily Bible Promise. Retrieved from http://dailybiblepromise.com

IPhone Bible Promises For Every Day. Retrieved from http://www.verse-a-day.com/Apps/



Біблійні задуми (щодня) / Daily Planner:

Daily planner. Retrieved from http://www.Dailyplanner.com



Короткі біблійні роздуми (щодня) / Devotionals:

Jesus Christus. Retrieved from http://www.christus.de



Глибокі біблійні роздуми (щодня) / Meditations:

Meditations. Retrieved from http://www.Meditations.com



Буклети міжнародного релігійного фестивалю / International Religious Festival Booklet / Internationales Religions Fest Broschüre:

Weltjugendtag-Internationales Festival [World Youth Day International Festival]. Retrieved from https://blogitxavier.wordpress.com/tag/weltjugendtag/

Weltjugendtag [World Youth Day] (2016). Retrieved from http://www.bistum-muenster.de/index.php?cat_id=13250&myELEMENT=299580
Published
2018-08-21
How to Cite
Cherkhava О. (2018, August 21). Hyperconcept CONVERT TO CHRISTIANITY Reconstruction in English, German and Ukrainian Texts of Religious Popular Discourse. Scientific Journal of National Pedagogical Dragomanov University. Series 9. Current Trends in Language Development, (17), 19-31. https://doi.org/https://doi.org/10.31392/NPU-nc.series9.2018.17.02